Custom AI

Assistants, automation and internal tools built around your documents, voice and workflow, giving your team hours back.

Based in Fargo. Working with clients nationwide.

The problem

Hours lost to inboxes, scheduling and documents rebuilt from scratch.

AI built around the way you actually work. Custom assistants trained on your documents and voice, workflow automation, and tools that give your team hours back, built to hand over, not lock you in.

The film is an operations desk after hours, screens in sync, nobody chasing a spreadsheet. That's what a build should leave behind.

What we do

Start simple

Scheduling

Booking pages, availability rules, reminders, reschedules and follow-ups that run themselves.

Start simple

Invitations and RSVPs

Invite lists, branded invitations, RSVP tracking, name badges, check-in and the thank-you that goes out the next morning.

Start simple

Intake and inbox triage

Forms, inquiries and email sorted, summarized, routed to the right person and logged where you can report on it.

Start simple

Documents and proposals

Quotes, contracts, recaps and reports drafted from your own templates and past work in minutes instead of evenings.

Then go as deep as the work demands

Assistants grounded in your knowledge

An assistant that has actually read your handbook, pricing, past projects and policies, and answers in your voice, with sources.

Then go as deep as the work demands

Workflow automation

Multi-step processes across the tools you already pay for: CRM, accounting, storage, calendar, messaging. Measured in hours saved, not features shipped.

Then go as deep as the work demands

Dashboards and portals

One screen that shows the state of the business, plus client-facing portals for status, files and approvals.

Then go as deep as the work demands

Operations systems

Projects, travel, expenses, bookings and events in one place, built to your process instead of bending your process to a subscription.

New Rack

We run our own

ElkHorn operates on its own custom system, a herd OS we built for ourselves. Projects, travel, expenses, events, bookings, the roam log and our publishing all live in one place, shaped around how our team actually works. We didn't buy six subscriptions and force our process into them; we built the system and we use it every day. That's the same thing we build for clients, and it's why we can show you the working version instead of a slide.

Our standard

How we use AI

Named providers, no training on your data, human review of every deliverable, and labeled AI-made media. The rules we build by, in plain language.

Read the standard

What you get

Delivered, and yours

Documentation and training
Credentials in your name
You own the accounts and the code
If you fire us, everything keeps running

Who it's for

For teams losing hours to intake inboxes, scheduling and documents rebuilt from scratch, work a small, boring first build can give back.

01
Intake inboxes
02
Scheduling
03
Documents rebuilt from scratch

An antler regrows every year, bigger, shaped by the animal that carries it. New Rack is software grown the same way, around your work, not around a vendor's template.